Razor Sharp.
Results-Driven Marketing.
I’m a full-funnel growth marketer. I know how each part of the funnel affects the others, and I build systems that work end-to-end.
I’m the answer when teams want clarity, prioritisation, and real execution across acquisition, activation, lifecycle, and measurement.
What I Deliver.
Full-funnel growth systems that turn attention into revenue.
I’m not a specialist who lives inside one channel. And I’m not a generalist who runs a hundred disconnected tactics.
I work best when growth needs to operate like a system: SEO + content + socials + lifecycle + paid + conversion + measurement — designed to reinforce each other.
Below is what I own end-to-end.
What I Own.
Full-Funnel Growth Architecture
Most growth problems that organizations face aren’t channel problems. They’re structure problems.
I map and rebuild the full customer journey (acquisition → activation → retention → expansion) so every part of the funnel reinforces the next:
Diagnosing where the funnel is truly breaking (not where it’s loudest)
What’s driving demand (and whether it’s the right demand)
What users do after they land (and where they fall off)
How activation is triggered (and how long “time to value” takes)
What keeps customers returning (or upgrading)
What should be measured weekly vs monthly vs never
Tightening handoffs between marketing, product, and lifecycle
Turning growth into a cadence that the team can actually run
The output is a funnel that’s coherent, measurable, and scalable.
Paid + Demand Generation
Paid doesn’t fix product-market fit. It should support the funnel you’ve built, not patch holes in it.
I support paid growth through:
Channel strategy built around economics (not “creative ideas”)
Landing page and conversion path alignment
Aligning paid with lifecycle and conversion
Intent and audience matching (so spend isn’t wasted)
Diagnosing whether the problem is targeting, offer, landing page, or activation
Building testing frameworks (creative, copy, audience, landing)
Avoiding cannibalising organic and brand demand
Measuring performance beyond surface metrics
Paid should reinforce organic +lifecycle, not compete with them.
Conversion + Funnel Optimisation
Conversion is never a “button color” issue.
It’s clarity, friction, proof, and sequencing.
I improve conversion by tightening the complete pathway:
Page structure and messaging hierarchy
Offer clarity and positioning
Trust and proof placement
Activation steps and onboarding flow
Experiment design with clean measurement
Fast wins can be uncovered here, because implementing these often small changes can unlock the value you already have hidden.
Content For Commercial Outcomes
SEO and content work when it’s aligned to intent, conversion, and product value, not when it’s treated like a publishing schedule.
I build SEO and content engines that compound to produce pipeline and revenue:
Commercial intent mapping (problem-aware → solution-aware → purchase intent, what buyers search at each stage)
Content architecture (what you already have, what you need, what to consolidate)
Landing page strategy (where conversion actually happens)
Optimisation before expansion (fix what exists before creating more)
Measurement that connects organic work to commercial outcomes ie ties back to signups, pipeline, or revenue
The goal is simple: capture demand, convert it, and make it repeatable.
APAC Growth Adaptation
When companies expand into the region, the common failure is assuming channels behave the same way they do in the US/EU. They don’t.
I help teams adapt growth strategy to the realities of APAC:
Trust dynamics and social proof
Conversion friction (payments, messaging apps, local expectations)
Channel mix differences by market (ID vs MY vs SG, etc.)
Localisation that respects behaviour and context, not just language
Less “regional marketing theatre.” More practical execution that holds global standards.
Lifecycle, CRM + Retention Systems
Too many companies just “do email.” Very few operate complete comprehensive lifecycle properly.
I design lifecycle systems that move users through activation → habit → retention → expansion.
Onboarding flows that accelerate time-to-value
Behavioural segmentation (based on what users actually do, not what you hope they do)
Triggered messaging that supports product/service usage
Segmentation that actually affects outcomes
Churn prevention and reactivation flows
Expansion loops and retention mechanics that pull LTV forward
CRM logic that supports revenue, not digital noise
Lifecycle is where a great product becomes a scalable business. It’s where growth becomes efficient.
Analytics + Growth Decisioning
Most marketing teams have analytics.
Few marketing teams have decision-grade analytics.
I install clarity:
KPI hygiene (what matters vs what’s noise)
Dashboards that reflect reality
Attribution sanity (the truth to make decisions)
A weekly growth cadence that keeps teams aligned
Reporting that ties marketing activity to business outcomes
This is the work that stops “vibes-based marketing”.
How Do I Deliver?
Supporting Levers
Positioning + Messaging Refinement
Marketing Ops and Workflow Improvements
Social and Content Distribution Strategy
Brand Systems (as conversion infrastructure, not aesthetics)
Partnerships and Acquisition Loops
But the rule stays the same: If it doesn’t move the core metric, it doesn’t get prioritised.
