Razor Sharp.

Results-Driven Marketing.

Helping Southeast Asia’s startups grow faster, smarter, and leaner.

Executing impactful data-led strategy to drive measurable growth and enhance brand visibility.

Marketing Strategy

Data-backed marketing strategy. Full-funnel thinking.
I design and implement clear, actionable growth blueprints that help startups scale lead generation, customer acquisition, and revenue.
No fluff. Just scalable, measurable execution.

Brand Positioning

Messaging that resonates across Southeast Asia’s diverse audiences.
I craft brand narratives and value propositions that cut through crowded markets — locally and regionally — while staying aligned to international standards.

Analytics & Optimization

Turning data into decisions.
I track, analyze, and optimize every part of the marketing funnel. From acquisition to retention, my strategies are built on tangible insights that lead to effective outcomes.

Content Marketing & SEO

Driving organic growth that compounds.
I build SEO frameworks and content strategies that increase visibility, traffic, and lead generation — tailored for startups aiming to scale across SEA markets.

Email & Lifecycle Marketing

Converting leads and retaining customers.
I design and implement lifecycle email strategies that improve conversion rates, boost retention, and maximize customer lifetime value.

Paid Growth & Demand Generation

Accelerating customer acquisition at scale.
I advise on and optimize paid acquisition channels — from Google Ads to social and native — ensuring every dollar spent drives measurable returns and integrates smoothly with organic and lifecycle strategies.

SEA Focus. Global Mindset.

I am based in the region. I combine international marketing standards with a deepening understanding of the Southeast Asian digital landscape.

Devising practical strategies that deliver scalable outcomes and growth for startups across Southeast Asia.

Why You Will ❤️ Me

Proactive. Resourceful. Accountable.
I bring global standards, regional insight, and startup-friendly execution.

I work like an internal growth partner — not an external agency.

Persona Grata: What I Bring To The Table

Clear communication. Strategic execution.
I combine critical thinking, resourcefulness, and adaptability to deliver impactful growth strategies.

I work lean, move fast, and focus on measurable outcomes and building systems that scale— not marketing theatre.

My Toolkit

  • Core Skills

    • Growth Strategy
    • Content Marketing
    • SEO & SEM
    • Email Marketing & Automation
    • Lifecycle Marketing
    • Market Research & Analysis
    • Brand Management
    • Marketing Analytics
    • Data Visualization
    • CRM & Customer Analytics
    • Campaign Management
    • Client Communication & Negotiation
    • Project Management
    • Team Collaboration

  • Languages

    English (Native)

    Indonesian (Beginner to Intermediate)

    Malay (Beginner)

  • Technology

    Marketing Tools: Ahrefs, Semrush, Google Analytics, Screaming Frog, BuzzSumo, Frase, MarketMuse, Clearscope, HubSpot, MailChimp, Klaviyo

    CRM: HubSpot

    Data Analysis: Microsoft Power BI

    Web Development: WordPress, HTML, CSS, JavaScript

    Office Tools: Microsoft Office Suite, Google Workspace

    Creative Tools: Adobe Creative Suite

    Collaboration Tools: Asana, Zoom