Growth Strategy That Scales Startups Across Southeast Asia.
SEA-centric. Results-obsessed.
I help Southeast Asia’s fast-moving startups and businesses looking to expand into the region grow traffic, leads, accelerate customer acquisition, and boost revenue through clear, practical, scalable, full-funnel, data-driven marketing strategies and execution.
I build and optimize flexible growth engines — without bloated agency overhead.
If you need strategy and execution that delivers outcomes, not theory, if you need growth that’s practical, data-backed, and revenue-focused.
Trying to grow your startup or business without a powerful marketing strategy and implementation is like juggling soapy watermelons. On a tightrope.
Over a pit of hungry crocodiles.
What I Do.
I work with SEA startups, businesses, and market entrants that are ready to grow. Fast.
I create and execute practical, scalable, growth marketing strategies that drive real, measurable outcomes.
A Taste Of How I Do It.
How I help Southeast Asia’s fast-moving startups and market entrants scale.
Clarify your growth strategy
Many SEA startups launch without a scalable, cross-channel marketing plan. I help define — or refine — your growth strategy to align marketing, acquisition, and business objectives.
Prioritize markets and channels
I help you avoid the common startup trap of spreading resources too thin by identifying the most effective markets and acquisition channels for your growth stage and goals.
Build retention and customer lifetime value
Through optimized lifecycle marketing, CRM strategies, and customer re-engagement systems that maximize the value of every customer.
Set up data and performance tracking
For many early-stage companies, marketing data is either missing or unreliable. I help establish KPI frameworks and reporting systems that clarify what’s working and what isn’t and turn performance into clear, actionable insights— so decisions are always data-backed.
Define or redefine your ideal audience
I work with you to pinpoint high-value target customers and segments — a step often overlooked or poorly defined in early-stage startups.
Increase visibility and qualified traffic
By executing SEO and content strategies that drive organic growth, build authority and improve brand visibility in competitive SEA markets.
Create a realistic growth roadmap
I develop phased, actionable growth plans that align marketing tactics with product, sales, and business development — ensuring teams move in the same direction.
Bridge the gap between early traction and scalable growth
I specialize in helping startups move beyond early wins to sustainable, repeatable growth by installing growth frameworks that meet international standards — without bloated agencies or unnecessary full-time hires.
Audit and optimize your digital funnel
Through focused reviews of your website, content, SEO, email lifecycle, and conversion pathways, I identify both quick wins and long-term growth levers.
Convert traffic into leads and customers
By optimizing on-site conversion, developing email automation flows, and designing customer journeys that move users from awareness to purchase.
Develop positioning and lead generation systems
From messaging frameworks to scalable lead generation processes, I build the foundations for consistent, sustainable customer acquisition.
Align marketing with revenue and business development goals
Your marketing shouldn’t operate in a silo. I ensure your marketing efforts directly support revenue growth, partnerships, and business development — avoiding siloed execution and aligning marketing strategy directly with the broader commercial objectives of the business.
What I Deliver.
Growth Strategy & Full-Funnel Planning
Clear, actionable strategies tailored to your business goals — from acquisition to retention.
Email & Lifecycle Marketing
Designing and optimizing email flows and lifecycle strategies that convert leads and maximize customer retention.
Analytics & Optimization
Tracking, analyzing, and optimizing every part of your marketing funnel. Data-backed decisions, not guesswork.
Growth Opportunity Audits
I identify high-impact wins and long-term opportunities across your website, content, SEO, and customer funnel.
Full-Funnel Strategy
Aligning content, paid, and organic channels to increase lead flow and sales efficiency.
Fractional Growth Consulting
Ongoing, flexible strategic support — perfect for startups without internal senior marketing leadership.
Content Marketing & SEO
Building scalable frameworks that drive organic traffic, generate qualified leads, and build brand authority.
Market Expansion Strategy
Advising on localized marketing approaches, audience insights, customer behavior, and scalable lead generation and growth channels in new Southeast Asian markets.
Paid Growth Advisory
Consulting on paid acquisition strategies that align with — not cannibalize — your organic growth.
Who I Work With.
✅ Startups and scale-ups in Southeast Asia ready to scale customer acquisition and revenue
✅ Venture-backed companies preparing for their next growth phase needing fast, results-driven marketing execution
✅ Companies expanding into Indonesia, Singapore, Malaysia, or the broader SEA regional markets
✅ Businesses without senior in-house internal marketing leadership who need an adaptable growth partner and flexible, accountable strategy and execution.
Why Work With Me.
Local Understanding. Regional Expertise. Global standards. Practical Execution.
Based in the region, I combine global-standard growth strategy with an on-the-ground understanding of Southeast Asia’s fast-changing digital world.
My approach is shaped by international growth marketing frameworks and standards adapted to the unique regional behaviors of Southeast Asia’s constantly evolving and diverse digital landscapes and audiences.